Book Description:

We all know that networking is important, and that forming relationships with others is a vital part of success. But sometimes it seems like networking removes all emotions from the equation and focuses only on immediate goals…whereas the kind of relationships that have true staying power, give us joy, and support us in the long run are founded on simply liking each other.

This book, featuring activities, self-assessment quizzes, and real-life anecdotes from professional and social settings, shows readers how to identify what’s likable in themselves and create honest, authentic interactions that become “wins” for all parties involved. Readers will discover how to:

• Start conversations and keep them going with ease
• Convert acquaintances into friends
• Uncover people’s preferences and tweak their own personal style to enable engaging, reciprocal interactions
• Create follow-up and stay in others’ minds long after the initial meeting

The worst thing we can do when trying to establish a personal bond with someone is to come across as manipulative or self-serving. Authentic connections go much deeper—and feel much easier—than trying to hit self-imposed business card collection quotas. This book presents a new paradigm that shows how even the most networking-averse can network…and like it.

From the Back Cover

We all know that networking is important for success, but the networking tactics we read about take a lot of work—and can feel so phony! Wouldn’t it be great if you could network in a more relaxed, authentic way?

The 11 Laws of Likability reveals a painless new way to network that’s based on one simple truth: People do business with people they like. In this empowering book, you’ll learn how to identify and accentuate your most likable characteristics, and also how to:

• Start conversations and keep them going with ease
• Avoid coming across as manipulative or self-serving
• Convert acquaintances into friends
• Tweak your own personal style to enable engaging interactions with different kinds of people
• Stay in others’ minds long after your initial meeting
• And more.

Featuring real-life scenarios and packed with activities and self-assessment quizzes, this powerful yet down-to-earth book will help bring to light all of your natural likability—and give you easy, comfortable methods for creating honest, enjoyable interactions that become “wins” for you and for all parties involved.

Forming relationships is the foundation of success. And once you discover The 11 Laws of Likability, your road to success in any field will be faster and more enjoyable than you ever imagined.